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Offers Guideline

    • 1. The TCPA disclaimer must be shown at all times next to the submit button in a legible font size and color.
    • 2. TCPA disclaimer must be exactly as listed below. If slightly altered, must contain all the important verbiage contained here and will be reviewed on a case by case basis:
      • a. By clicking Get My Consultation, I agree to the Terms of Service and Privacy Policy and authorize up to 4 solar energy companies, their contractors and partners to contact me with offers about solar product or service by telephone calls, artificial voice, and pre-recorded/text messages, using an automated telephone technology, to the number I provided above, even if my number is a mobile number or is currently listed on any state, federal or corporate Do Not Call list. I understand that my consent here is not a condition of purchase of any goods or services. Message and data rates may apply.
      • b. TCPA language must contain a link to the list of partner companies here:
        https://www.topsolar.com/solar-companies/
    • 3. Pages should include a Privacy Policy and a Terms and Condition link.
    • 4. You must be able to target on at least a state level while running this offer. Search partners should be targeting on a zip code level. Please download the file below weekly for the most up to date target list. Download solar state target list here.
    • 5. All Leads must pass LeadID and TrustedForm Certificate.
    • 6. Publisher agrees that it will download and remove the domains located on the FCC’s wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in emailing for Offers. Affiliate further warrants that any new data that it acquires, regardless of its source, will be compared against the FCC’s wireless domain names list and that domain names contained therein will be removed before sending any emails.
    • 7. Ad copy SHOULD NOT mislead consumers into believing that they are eligible for free solar panels through government funding.
    • 8. Do not include the following representations:
      (1) huge savings claims about going solar without any substantiation,
      (2) messages that imply the marketer is connected with a government or state agency,
      (3) statements that the government will pay consumers to go solar,
      (4) messages that imply that going solar is “free”, or
      (5) messaging designed to create a false sense of urgency for consumers to go solar.
    • 9. Contractor shall be solely liable for all Contractor Ads used in connection with this Agreement
    • 10. Contractor shall ensure that all Contractor Ads comply with applicable Law at all times
    • 11. Contractor shall not make and material misstatements or omissions in any Contractor Ads as it relates to the applicable marketing offer.
    • 12. It is the Publishers’ contractual and legal obligation to ensure that every direct and indirect marketing claim used to generate leads must be truthful and properly substantiated in compliance with applicable federal and state marketing laws. This means that Publishers must have a documented and reasonable basis for making all claims before disseminating such claims publicly.
    • 13. If TopSolar were to be sued in connection with a claim of false advertising by a Publisher, that Publisher will be required to defend and indemnify TopSolar.
    • 14. Illinois Marketing Guidelines

Best Practices

    • 1. Best hours to send leads to: 6am – 8pm EST
    • 2. Ideal attributes of a lead: Homeowner with Good or Excellent Credit
    • 3. Top states:
    • · AZ
    • · CA
    • · CT
    • · DC
    • · DE
    • · HI
    • · MA
    • · MD
    • · NJ
    • · NM
    • · NY
    • · PA
    • · RI
    • · VT
    • 4. Customers with electrical bills over $150

Keyword restrictions:*

*No trademarked terms including misspellings.

top solarBroad/Exact/Phrase
topsolarBroad/Exact/Phrase
topsolar.comBroad/Exact/Phrase
topsolar comExact/Phrase
www.topsolar.comExact/Phrase
top solar salesExact/Phrase
top solar reviewExact/Phrase
top solar loginExact/Phrase
top solar dealsExact/Phrase
top solar scamExact/Phrase

Last Updated: February 2019

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